• ISBN13: 9780470547816
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely re

List Price: $ 19.95

Price: {price-updating}

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Edit Article |

Posted: Oct 01, 2010 |Comments: 0
|

Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Aeutus Marketing puts emphasis on targeting small businesses and Spanish speaking business owners

PHOENIX, AZ, September 21, 2010 – Former bank employees and now business partners, Christopher M. Castillo and Alexander B. Anaya, have recently teamed up to form Aeutus Marketing headquartered in Phoenix Arizona. The pair met four years ago when they both worked for M&I Bank. Christopher Castillo is from Milwaukee, WI and worked for M&Is; Corporate Marketing Division and met Alex Anaya while visiting Phoenix to conduct Marketing Training for M&Is; Business and Commercial Bankers. Castillo was impressed with the Phoenix area and eventually left M&I in early 2009 to focus on his business, Castillo Consulting Services, that has been assisting small business owners with Marketing and Public Relations support for over five years.

Castillo moved to Arizona in early 2010 and brings over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He is now the CEO of Aeutus Marketing and holds his BBA, MBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs.

Alex Anaya, Aeutus Marketing COO, also recently left a banking career at M&I Bank after working there over six years. Anaya states “One of the numerous benefits of working for M&I bank of Arizona was that I was able to meet many business owners, however I soon learned that the services that I provided wasnt enough to help them become more profitable. Many of them knew about their particular industry, however most of them did not know how to properly market themselves and target a certain niche.” Anaya continued “I would also get many Hispanic business owners approaching me because many of them only spoke Spanish and did not have a clear understanding on how to start a business in the U.S.” Working for a very conservative bank, he was limited to the knowledge that he could share and started getting requests from some of these clients to assist them with such things as helping them with the basics to get a business started and for Marketing and Advertising assistance. In 2009, he created Anaya Consulting Group to assist people with starting business entities as well as with Marketing and Social Media support.

Christopher Castillo and Alex Anaya both understand the importance of reaching out to the public in order to increase market share, as that is always the goal for all financial institutions. Aeutus Marketing will focus on assisting small and medium size business and currently has a small staff. One of the primary focuses of Aeutus Marketing is being an advocate to assisting Latino owned businesses.

Anaya comes from a family of entrepreneurs who have migrated to the U.S. to live the American dream of running their own enterprises. Christopher Castillo also has a background in assisting Hispanic owned businesses. Castillo previously worked as a Technical Assistant at the Univeristy of Wisconsin-Milwaukee (UWM) for nearly four years in a bilingual entrepreneurial course geared toward helping people create business plans regardless of their English proficiency. He is also a founding board member of Milwaukees Latino Entrepreneurial Network (LEN) that started in 2005 with nine members and now has over 200. He helped LEN become nationally recognized, and awarded, by the U.S. Hispanic Chamber of Commerce for the past two years.

Castillo has a long history of helping business owners with business plan creation and with his passion, Marketing. In 2006, he was the United States Congress Certificate of Special Congressional Recognition recipient, inrecognition of outstanding and invaluable services to the community. He was also the 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award recipient as well as the Wisconsin 2008 Small Business Administration (SBA) Minority Business Champion, Nominee and Runner-up. In 2006 he recieved the Community Service Award for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area, presented by El Centro Empresarial and UWM. In addition, Christopher is an active board member at his alamater, University Of Wisconsin-Whitewater (UWW), for their Business Schools Minority Business Program. Castillo also has a passion for helping youth with their business aspirations as well. For the past four years, he has volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.

One of the areas that Alex Anaya is very passionate about is to stimulate the growth of minority owned businesses, as many truly do not understand the benefits of marketing their products or services appropriately. As a Business Management graduate from the University of Phoenix, he is prepared to take his knowledge and experience to the next level of becoming active with in the community and assisting minority owned enterprises in reaching their aspirations.

About Castillo Consulting Services, LLC
Castillo Consulting Services, LLC was started by Christopher M. Castillo in 2007 to assist small business with services such as Marketing and Business Plan Creation, Internet Marketing, Public Relations and Intellectual Property and is located in Milwaukee, WI and Phoenix, AZ. Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
HomeMarketingGuru.com, CastilloConsultingServices.com and ChristopherMCastillo.com

About Anaya Consulting Group
Anaya Consulting Group was originally established by Alexander B Anaya in 2009 to support local Phoenix minority owned businesses with legal entities registrations, English and Spanish translations, financial assistance, Marketing and internet establishment. Anaya has over 13 years of experience in retail sales, Spanish Marketing and posseses a strong financial acumen. He holds a BS in Business Management and is currently pursuing a dual MBA in Green Energy Management and Marketing. Alexander is very involved in the community. For the past three years, he has coached youth sports at the Phoenix Boys & Girls Club. Additionally, hes an outdoorsman who is part of the public land coalition that maintains public use of lands for others.

About Aeutus Marketing
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. Alexander B. Anaya, Aeutus Marketing COO, has over 13 years of experience in retail sales, Spanish Marketing and posses a strong financial acumen. Aeutus Marketing specializes in strategic planning, design and implementation of Marketing campaigns with an emphasis on internet and new media. For more information, please visit AeutusMarketing.com

Retrieved from “http://www.articlesbase.com/business-articles/anaya-consulting-group-of-az-partners-with-milwaukees-castillo-consulting-services-to-form-aeutus-marketing-3381438.html”

(ArticlesBase SC #3381438)

Need more traffic? No problem. Publish with us and see why everyone’s talking about Articlesbase.com
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Aeutus Marketing -
About the Author:

Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications.

Questions and Answers

Ask our experts your Business related questions here…

Ask

200Characters left

What exactly are the duties of an Affiliate Management Consultant?
All kinds of Landscaping, Gardens, Ponds, Lawns, Maintenance Services and Supplies, Snow Removal, Residential and Commercial at GEOTech Landscaping. Log on to http://geotechlandscapes.com/ . Call us a
Hi Sam, I, along with two partners, started up a sports gaming information website that we launched last September. Now we are expanding a bit but not enough to pay for marketing. Any other solutions?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/business-articles/anaya-consulting-group-of-az-partners-with-milwaukees-castillo-consulting-services-to-form-aeutus-marketing-3381438.html

Article Tags:
christopher m castillo, alexander b anaya, spanish marketing phoenix, p r marketing companies in sun city az, small business marketing in goodyear az

Related Videos

Latest Business Articles
More from Aeutus Marketing

How an Anthropology Major Left Marketing to Write His First Book

In Chapter 2 of 16, author Simon Sinek talks about his career transition from marketing consultant to author and inspirational speaker. It began by asking “Why Do People Do the Things They Do?”. Sinek’s direction then evolved beyond anthropology and marketing consulting into behavioral science – studying the brain, namely the Neo-Cortex and Limbic Brain. This inspires him to a decision framework called “The Golden Circle” which finally resulted in authoring his first book, “Start With Why”. (01:42)

How Business Consulting and Dating Services Clients Differ

In Chapter 14 of 16, entrepreneur and connector Hattie Elliot compares and contrasts working with corporate brand clients and individuals seeking love. As a marketing consultant, Elliot found C-level executive clients extremely confident and protected under the corporate umbrella. In contrast, Elliot finds The~Grace~List clients less certain and more open to receiving guidance and coaching. (01:52)

How to Become an IT Consultant

Do you need to learn How to Become an IT Consultant? Discover Proven Secrets on How to Become an IT Consultant and Get Great IT Consultant Clients Now (04:57)

How to Become a IT Consultant and Attract Great Clients

Learn How to Become a IT Consultant with Great Clients and Stable Service Revenue. Video Introduces 4 Simple But Crucial Business-Building Tips. (05:37)

How to Set GA Goals- Digital Media Design and Consulting

How to setup proper goals in Google Analytics. Alex Centeno shows how to avoid GA tracking problems without canonical redirection in place. Website design & marketing consulting videocasts. Raleigh, NC. (07:10)

Car Theft In New York

New York State is one of the top 10 states for vehicle theft in the United States. Each year over one million vehicles are stolen nationwide, and over 32,000 of them are in New York. New York auto insurance premiums are higher than in some other states due to the frequency of theft. There are also car insurance discounts for taking measures to protect your car from theft in New York and a few other states with comparable or higher theft rates.

By:
Miles Henryl
Businessl
Feb 22, 2011

Quench Your Pressing Fiscal Callings With Low cost Fast Cash loans UK

obtainable to you online is advisable earlier than you embark upon making use of for reasonable fast loans UK

By:
AaronRingl
Businessl
Feb 22, 2011

The Billion-Dollar Fortune from a Lafnac Digital Computers

How a store like today’s Lafnac Digital Computers was transformed into a multi-billion-dollar real estate empire.

By:
Paul Wisel
Businessl
Feb 22, 2011

How To Succeed In Network Marketing – 2 Things CRITICAL To Your Success

Are you looking for a solution for how to succeed in network marketing? I can give you that solution and it is simple, effective and very powerful. Come and see what I am talking about and how YOU can take advantage before it is too late…

By:
Saqib Khanl
Businessl
Feb 22, 2011

Enjoying The Benefits Of Hydroponic Gardening

Many home gardeners are opting for hydroponic gardening. With a little practice, you can build a hydroponic garden that provides healthy and nutritious fruits and vegetables.

By:
Stewart Wrighterl
Businessl
Feb 22, 2011

3 Ways To Take Back Your Time

In honor of National Take Back Your Time Week and this week’s Better Business Communications Day, Sue gives three ways to stop suffering from a lack of time and two tips to build better communications in your business. Take these tips to heart and watch your profits increase over the next few months!

By:
Sue Painterl
Businessl
Feb 22, 2011

Corporate Catering in Noosa

Noosa is an amazing location that oozes natural beauty. Beaches that continue as far as the eye can see beautiful rivers that constantly draw people to them and the general laidback lifestyle. Noosa is an amazing place that is a great getaway for those living in the City. Brisbane is only a short commute and what better place to take your staff for a Corporate Event.

By:
Australian Caterersl
Businessl
Feb 22, 2011

Selecting a Good ID Card Software

It is a basic necessity for every business these days to have an efficient ID card system. It was ages ago when companies used ordinary paper printed with personal details and pasted ID size photo as employee’s identification. With technology progressing so rapidly these days, companies can easily afford latest printers and ID card software.

By:
Mikel
Businessl
Feb 22, 2011

Social Media for Business and Personal Life

Social media shows no signs of slowing its involvement in both the business and personal lives of people young and old around the world. This article discusses Social Media for businesses in detail.

By:
Aeutus Marketingl
Advertisingl
Nov 19, 2010

Search Engine Optimization Basics for Small Businesses

This article will give a brief background of these basic elements while also discussing some implications that businesses may not think of while developing a SEO or SEM campaign online.

By:
Aeutus Marketingl
Advertisingl
Nov 06, 2010

Powerful Web Marketing Techniques for Small Businesses

This article provides a brief background of various types of online marketing techniques that can help to drive web traffic and increase ones customer base and bottom line.

By:
Aeutus Marketingl
Advertisingl
Nov 02, 2010

Online and Offline PR Techniques for Small Businesses

http://www.aeutusmarketing.com This article will cover ways to infiltrate the most important media outlets for business growth both online and offline.

By:
Aeutus Marketingl
Advertisingl
Oct 20, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Aeutus Marketing has 5 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

This week marks the premiere of This Week in Marketing with hosts Scott MacDonell and Daniel Granger. They are joined in studio by Brand Affinity Technologies’ Ryan Steelberg. They discuss Google, dMarc, and new marketing strategies. Plus they ask we will care in 12 months about net neutrality, social media, the resurgence of print media, and the frenzy over the web on your TV. In the Does It Sell? segment they look at commercials for Jenny Craig, Oprah’s OWN Network, and the Superbowl Club for Visa. For more information, show notes, and schedules, visit www.thisweekin.com.
Video Rating: 5 / 5

Visit merchant

As society has various sections hence you cannot sell any product to everyone. For instance you are launching a new range of diamond jewellery and you are publicizing it in the section of middle income group. Though you can get some authentic customers from this section but your core target should be elite class so that your product and brand name may get prolific recognition to maintain a long lasting consumer-business relationship. Consumers can never be neglected no matter to which class of society they belong but nature of product and intensity of demand decides the preference factor. This is the point where behavioral targeting works. It helps in deciding the preference factor by monitoring consumer behavior and analyzing their requirements. Behavioral targeting evaluates the intensity of demand through a comprehensive research and then only it targets a class or section of society. Though it is a long and painstaking procedure but it is capable enough to establish your product as a brand name in market.

As businesses are going online, there is a strong need to track online consumer behavior. Like offline businesses, online business can also hire marketing experts that possess specialization in behavioral targeting. These online marketing experts continuously monitor the behavior of online consumers and internet users and after that they strategize marketing steps to elevate your business in online arena. It helps you to reach more people with less advertisement impression. Analysis of consumer’s behavior includes many factors, one of them is broad reach among websites and that is the thing that only an marketing expert can arrange. Once numerous website allow you to use their portal and visitor information you can be able to recognize their need and than you can offer them products and services of their choice.

The only thing that may restrict your behavioral targeting strategy is the technology itself. The only survival condition is to walk side by side with technological changes to solve the very purpose of your marketing campaign. Hire best services to perfectly analyze the requirement of targeted section; you can also take help of internet to search experts of behavioral targeting.

Rajesh Kumar is an Internet marketing specialist and has extensive knowledge about behavioral marketing and targeting. To know more about behavioral targeting and behavioral targeting visit http://www.behavioral.us