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Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
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Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
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Bulk Sms Marketing – Helping You Send Bulk Promotional Sms

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:28 +0000

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Posted: Feb 26, 2010 |Comments: 0
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With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Adam Webb -
About the Author:

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?
I can query my samsung guru 2120 and connect thru orginal sw but i cannot connect thru hyperterminal or a sms sender package, please help me with settings
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?

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Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:14 +0000

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Posted: Mar 19, 2010 |Comments: 0
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The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Retrieved from “mobile-and-wireless-market-2011761.html">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html”

(ArticlesBase SC #2011761)

Merinews Network -
About the Author:

This is Merinews Network,its india’s first citizen journalism based news website. We have many news articles on Mobile Broadband and Cheap Broadband .

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Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power

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How to Connect to a Mobile Broadband Antenna

Source: mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html" title="Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market">http://www.articlesbase.com/cell-phones-articles/increasing-mobile-data-usage-fuels-growth-in-the-mobile-and-wireless-market-2011761.html

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This is Merinews Network,its india’s first citizen journalism based news website. We have many news articles on Mobile Broadband and Cheap Broadband .

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Bluetooth on My Notebook Will Not Work

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:11 +0000

Bluetooth on My Notebook Will Not Work

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Home Page > Computers > Software > Bluetooth on My Notebook Will Not Work

Bluetooth on My Notebook Will Not Work

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Posted: Aug 10, 2010 |Comments: 0
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This problem can occur due to many reasons such as due to incorrect settings of Bluetooth, corrupted drivers, faulty Bluetooth module in the laptop, etc.

Resolution:

Perform the below steps to resolve the issue.

1. Ensure that Bluetooth is enabled on notebook and bluetooth devices.

Notebooks have a wireless switch and you may have to switch it on for the Bluetooth to function in your system and make sure that the Bluetooth is enabled in the notebook, to enable it, right click on Bluetooth icon in desktop and select Enable. If the icon is not available in taskbar and you can find the icon over there. If you don’t find any Bluetooth icon even in Control Panel, then Bluetooth might be running from some another application, like HP has HP wireless Assistant where the settings of both wireless connection and Bluetooth are configured and you can turn on Bluetooth from this. Check if Bluetooth is running from such application. You can also find the Bluetooth connection from Network Connections.

After enabling the Bluetooth check if it is enabled even in Device Manager.

If it is not enabled in Device Manager, then enable it. To enable Bluetooth from Device manager, click on start and select Run. Type devmgmt.msc and click on OK to open Device Manager.

Click on “+” sign next to Bluetooth Devices and enable it by right clicking on the Bluetooth module or device. If Bluetooth is already, you might notice that the Bluetooth icon would be blue in color and appears in red when it is disabled.

2. After enabling Bluetooth in both devices, make sure that these devices are in discoverable mode and if the devices are not discoverable, then connect your Bluetooth device to any other Bluetooth device other than laptop with which you are experiencing the problem and check if the device works fine with other Bluetooth device. If the Bluetooth device that you are trying to connect to the laptop does not work even with other Bluetooth devices then the problem might be with the Bluetooth device and not the laptop.

If there are no issues with the Bluetooth device then check with the Bluetooth software in laptop as we may experience the issue even if the software is corrupted. Check the issue by uninstalling and reinstalling the software. Just check now if you are able to connect to the Bluetooth device without any problem.

If the issue persists, then perform System Restore in the notebook and restore the notebook to an earlier time when the notebook was working fine and had no issues. Check if the issue is resolved now, if not you may try removing and reseating the Bluetooth module if possible as this can be done only in some laptop models.

To remove and reseat the Bluetooth module you can follow the steps in the service manuals of your laptop that are available in your notebook support website. If this cannot be done in your laptop, please contact your notebook support once since the issue might be with the Bluetooth module which does not work or fails to make network connection with the other device.

If the devices are discoverable, then pair the devices.

3. We will have to enter the pass key for Bluetooth device and use the same key in the computer to pair each of these devices. If you are unable to pair them, be sure that the you are using the same pass key on both notebook and Bluetooth device and also ensure that the pass key you are using is the right one.

Now after the devices are paired up try to send a file between from the device to the notebook.

If this does not work, move the devices closer (within 1-5 meter range).

Please do not make many connections with Bluetooth device while you are connecting or transferring a file to the notebook as the bandwidth of Bluetooth has a limit and might fail to support multiple connections at the same time and also disconnect your Bluetooth headset while connecting.

Check for the issue now, if not resolved then try with a new connection by canceling the previous connection. If the issue is still not resolved, proceed with the below steps. The issue could be even due to the corrupted drivers, therefore reinstall the Bluetooth drivers.

4. Reinstall the Bluetooth drivers

Go to Device Manager and click on “+” sign next to Bluetooth Devices. Select Bluetooth module and right click on it and click on Uninstall to uninstall the drivers. You can reinstall the drivers from the website of your notebook support and check if Bluetooth works. If this does not resolve the issue, try by reinstalling even the other Bluetooth module that might be present in Bluetooth Devices in Device Manager.

Some notebook manufacturers provide diagnostic tools that are used to test this kind of issues and give the result as pass or fail. Dell has this diagnostic test for certain models for testing the Bluetooth functionality of dell laptop. You can check for this diagnostics for Bluetooth in notebook from your laptop support website.

If the issue still persists, perform System Recovery which may fix the issue.

Before performing System Recovery, take the backup of your hard disk as your notebook will be restored to factory settings.

If the recovery process does not resolve the issue, then the problem might be related to hardware and to resolve this issue, you have to contact your notebook support.

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Blue2 – Bluetooth Message Broadcaster Proximity Marketing

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:07 +0000

Blue2 – Bluetooth Message Broadcaster Proximity Marketing

800 foot range bluetooth broadcasting system
Broadcast your marketing campaigns to mobile phones
One time charge! No on-going costs!
Includes software and USB connected broadcaster
Embed text, jpeg, gifs, movies

IDSCANs Blue2 is an amazing Bluetooth marketing tool, which allows you to communicate to users via Bluetooth enabled mobile phones.
When a customer comes within the 800 foot range of Blue2 and has their mobile phone set to discoverable. Blue2 recognizes the handset and then sends information to the handset over Bluetooth.

Take your 21st century digital message to your customers, either by adding Blue2 to your laptop and taking the system to high volume areas, broadcasting from your desktop PC i

Price: {price-updating}

More Bluetooth Advertising Products

how to send wallpaper from my pc to bluetooth mobile phone?

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:03 +0000

Question by bomblast: how to send wallpaper from my pc to bluetooth mobile phone?
I want to send some wallpapers from my pc to my bluetooth mobile, how should I do it? If yes tell me the procedure. Also, will it cost anything for my mobile and is there any danger of virus entering my mobile phone, that is, is it necessary to have antivirus for this wallpaper sending fom my pc to my bluetooth mobile phone?

Best answer:

Answer by Brett M
First of all, if your computer does not have bluetooth compatibility, then you will not be able to send it. Most laptops have this ability.

To be honest, I’m not 100% sure how to send it using Windows but I do have a Mac. Could you be more specific in what type of PC you have? Is it a laptop or a desktop? What model of laptop/desktop is it?

Know better? Leave your own answer in the comments!

Q&A: How to use mobile marketing to reach your audience/customers?

Proximity Marketing Software — Wed, 23 Feb 2011 12:30:36 +0000

Question by imisidro: How to use mobile marketing to reach your audience/customers?
Mobile phones are everywhere today and people almost always have their cell phones with them. Has anyone used mobile marketing to reach your customers? What do you think should be the factors to consider when using mobile marketing? What will work and what will not work — especially from the perspective of the small business owner? Is it something that business owners need to try NOW or should small businesses let the big boys try it out first?

Best answer:

Answer by mary
Actually, the only companies that use mobile marketing are the mobile networks. This is the case in my country. However, personally, and speaking as a consumer, I don’t find mobile marketing very useful. Yes, it could be smart to reach audience directly through their phones, but it could also be very frustrating to receive messages that you don’t basically need.

Moble marketing reaches out to a very vast number of people. And the only thing you have to focus on with your business is your target audience. Being very specific with your audience is much better than trying to barge in to people’s phones. Mobile marketing is just like email marketing. Spamming emails is not very good strategy. Thus, the trend now in web marketing is to ask people’s permission first before sending them e-letters.

Mary

http://gbwatch.com/

What do you think? Answer below!

Bluetooth advertising to market your products

Proximity Marketing Software — Wed, 23 Feb 2011 12:30:33 +0000

Bluetooth advertising to market your products

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Bluetooth advertising to market your products

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Posted: Oct 01, 2010 |Comments: 0
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Bluetooth advertising has become currently befitting many notorious and value effective way to get our memo across. Various establishments and companies whole across the globe may be investing hugely in proximity marketing. In other words, Bluetooth marketing is a technique to advertise or souk each acquisitions considering the assist of an instant middling thereby concentrating on the potential customers through per cell phone community. Video clips, passage messages and images are utilized to focus on advertisements which are in a result seen through the mobile phone clients. a Bluetooth enabled phones within a particular area serve to be the recipients inside the commercials that are sent with numerous enterprises with a view to increase your graduate sales and profit.

In whole, advertising by means of Bluetooth is known as a rapid, cheap and handy thanks to bazaar one’s business. Also, it is plastic when one can easily switch all types as in contents with ease. this low price close possessing Bluetooth advertising has become a further benefit about this practice. then Bluetooth memo is distributed and standard with none cost. more, Bluetooth marketing are used to enrich and espousal the overall efficiency and efficacy of the present advertising program wish excessive street leafleting as well as flyer promoting by advertising to a new large number of customers in addition.

In case you are a new issue that wishes to market one s services and products, it is possible to certainly accomplish that through diverse Bluetooth benefit vendors. Such vendors on getting the advert shall locate the Bluetooth policy within your district and will therefore drive your invitation into the buyers to view the commercial drive. this cellular client carries total right to snub or perhaps settle for any invitation. In case the person agrees, your ad becomes then sent with his or her mobile phone. But if the user discards the invitation, your commercial will never be sent thus to their call.

The software for Bluetooth marketing would immediately search for the Bluetooth alerts in various subject and will provide the shopper that has a industry license or movie promotion. several organizations may be using this feature to achieve bettered and enhanced publicity. a different idea that arises in one’s brains is whether the Bluetooth marketing or perhaps promoting program really does its job?

the sector about publicize possessing Bluetooth carries basically become a perfect marketing instrument and it is favored with several issue whole across the universe as a way to improve the level of revenues and get a lift in their expert view. Bluetooth marketing is affordable and cheaper as compared with other types of advertising and is particularly of course more effective as well. hence, promoting your company via instant Bluetooth marketing carries indeed become a faultless selection now.

The quality Bluetooth marketing software offers you when using the finest implies for being face to face jointly with your impending shoppers who re nearly to arrive at your marketing or even advertising extend. And so if you transmit these clients appealing promotions and mail, they will suitably stay up for hire one s features as well as get one s goods thereby presenting what you are promoting a much needed exposure and earnings it deserves.

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Ankit -
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Bluetooth marketing is all about reaching out to your customers through Bluetooth devices. The innovative and top notch process of Bluetooth advertising makes it possible for the businesses to advertise with Bluetooth enabled mobile phones.

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How to Pair Your Bluetooth Headset with Your Cell Phone

Source: http://www.articlesbase.com/management-articles/bluetooth-advertising-to-market-your-products-3382116.html

Article Tags:
bluetooth marketing, bluetooth advertising, advertise with bluetooth

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The Pros of Internet and Mobile Advertising

Proximity Marketing Software — Wed, 23 Feb 2011 12:30:24 +0000

The Pros of Internet and Mobile Advertising

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Home Page > Business > Business Ideas > The Pros of Internet and Mobile Advertising

The Pros of Internet and Mobile Advertising

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Posted: Sep 15, 2010 |Comments: 0
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The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.

Conveys articulate brand message: Mobile and Internet Ads use short and articulate brand message to communicate to its target group. This is one striking pro of this tool of advertising. In addition, Mobile and Internet advertising provides exact estimation of your campaign. Mobile advertisers also provide you blind and detailed reports of your campaign which helps in evaluating the over-all promotional activity of your brand or service. Mobile Advertising In Vogue Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers.

A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium. Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services. Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.

Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile Sms advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business. Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.

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Mobileandinternetadvertising.com (MAD) offering you the advertising. Here you can find extensive resources on in the form of Mobile advertising , Internet Advertising, online advertising, Advertising India, SMS mobile advertising, mobile advertisers, mobile marketing, Banner advertising.

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Article Tags:
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Understanding Sms Marketing

Proximity Marketing Software — Wed, 23 Feb 2011 12:30:18 +0000

Understanding Sms Marketing

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Understanding Sms Marketing

http://portal.bsnl.in/Telecomguide.asp?intNewsId=483&strNewsMore=more

Posted: Mar 07, 2009 |Comments: 3
| Views: 2,107 |

Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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About the Author:

Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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Comments on this article

3. A-Sun 29/08/2010

I agree with Brad, if you guys don’t mind, I’ll do the same thing at http://www.twicketer.posterous.com

2. A-Sun 29/08/2010

Nice article! This is way we integrated a small, but powerful SMS feature to our mobile website.

http://twicketer.posterous.com/create-your-own-sms-keywords-to-promote-your

Thanks

1. Brad Down 22/06/2010

Excellent and very detailed. Have shared it on our SMS Marketing blog at http://blog.burstsms.com I am sure our users will find this information very useful. Thanks.

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Gonca TELLİ YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Gürkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Bluetooth Mobile Phones: Send data instantly

Proximity Marketing Software — Wed, 23 Feb 2011 12:29:45 +0000

Bluetooth Mobile Phones: Send data instantly

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Home Page > Technology > Cell Phones > Bluetooth Mobile Phones: Send data instantly

Bluetooth Mobile Phones: Send data instantly

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Posted: Jan 18, 2011 |Comments: 0
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In present scenario, many smart phones are available with advanced and technologically advanced features. One of the latest feature is Bluetooth which allows users to connect to several compatible devices without using any wire. Most of the respected and popular mobile phone manufacturing brands are introducing several smart phones which boasts a feature of bluetooth. It is one of the common feature which is find in most of the smart phones.

These Bluetooth Mobile Phones offers you lots of facilities to transfer and share information, songs and videos to other device such as handsets, personal computer and laptops or a hands-free device which has bluetooth in them. This feature enables users to transfer data at a high speed without any barrier. It does not require any cable or wire to to share the information to some other device. Thus, it becomes the prime advantage of these phones. These fantastic Bluetooth mobile phones helps you in transferring bundles if pictures, songs, MP3 tracks, and others with a great ease from one phone to another. You can also enjoy several other advanced attributes in these mobile phones such as camera, games, radio, MP3 player, and many others.

Here you can get a wide variety of smart phones of different companies from where you can choose your desired and favourite handset. These wonderful devices can be availed through different mobile phone deals which includes pay as you go handsets, SIM free phones and contract offers. All the eminent networking companies of UK such as Vodafone, Virgin, O2, T-mobile, Three, Orange and others are providing these fantastic gadgets at cheap rates.

Here, you will also enjoy several benefits such as phones with free gifts which includes mobile phones, video games, DVD players, laptops, LCD TVs, etc., free incentives, free texts and free talktime along with these magnificent Bluetooth mobile phones. So, this is the best place to buy your favourite handset at highly cost effective and cheap rates.

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charl basil is one of many professional writers on this website. He has been writing interesting and thought-provoking articles on Mobile phones,HTC 7 Trophy deals and Blackberry 9800 Torch deals in the UK with free sim only visit our online mobile phone shop.

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Paul Potratz to Speak at PCG Automotive Marketing Bootcamp

Proximity Marketing Software — Wed, 23 Feb 2011 12:29:42 +0000

Paul Potratz to Speak at PCG Automotive Marketing Bootcamp
Paul Potratz, COO of Potratz Partners Advertising, will be speaking at the PCG Automotive Marketing Bootcamp, which will run April 16-18 in Orlando, Florida. Paul plans to talk about Mobile Marketing Strategy for Sales, Service and Parts, advising auto dealers on how to set up a mobile marketing campaign to drive people to the dealership.Mobile marketing offers a wealth of opportunities for …
Read more on PitchEngine

ePrize’s New Multi-Channel Marketing Platform Engages Consumers via Mobile Phones, Facebook and the Web
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Read more on PR Newswire via Yahoo! Finance

i9 I9+++ MOBILE CELL PHONE JAVA BLUETOOTH FM MP3/4 i68

Proximity Marketing Software — Fri, 26 Mar 2010 12:41:52 +0000

£20.79 (7 Bids)
End Date: Friday Mar-26-2010 3:14:46 GMT
Bid now | Add to watch list

Wrist Watch Mobile Cell Phone Bluetooth Camera 007 2GB

Proximity Marketing Software — Fri, 26 Mar 2010 04:37:44 +0000

£84.00
End Date: Thursday Mar-25-2010 3:51:35 GMT
Buy It Now for only: £84.00
Buy it now | Add to watch list

Voda zone free mobile phone calls

Proximity Marketing Software — Wed, 24 Mar 2010 05:30:23 +0000

Free mobile phone calls world wide. You can call anywhere in the world for free, just join Voda zone, then you will receive full instructions and software for you to get stated.

Plantronics Voyager 520 Over-Ear Headset for Bluetooth-Enabled Phones (VOYAGER520)

Proximity Marketing Software — Sun, 21 Mar 2010 12:58:49 +0000

Noise-canceling microphone filters distracting background noise so you can be easily heard while the innovative wind screen minimizes wind noise. QuickPair technology lets you easily pair the headset with your Bluetooth mobile phone. Multipoint capability lets you easily switch between your office phone and your voice-enabled Bluetooth mobile phone, PDA or laptop. Enhanced versatile ear bud design. Up to 8 hours talk and 180 hours standby time. Manufacturer’s limited one-year warranty.

Plantronics Blackberry HS-655+ Wireless Bluetooth Headset (Set of 2)

Proximity Marketing Software — Fri, 12 Mar 2010 03:56:37 +0000

The BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
The headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Its Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
Soft gel ear tips in three sizes provide a personalized fit, and an ear hook offers added stability
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

three sizes provide a personalized fit, and an ear hook offers added stability

The pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

128-bit encryption

Set of two (2) heasdsets

Model number HS-655

Plantronics Blackberry HS-655+ Wireless Bluetooth Headset

Proximity Marketing Software — Fri, 12 Mar 2010 02:53:28 +0000

The BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
The headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Its Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
Soft gel ear tips in three sizes provide a personalized fit, and an ear hook offers added stability
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

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Proximity Marketing Software — Mon, 08 Mar 2010 11:15:47 +0000

£44.99
End Date: Sunday Mar-07-2010 5:58:16 GMT
Buy It Now for only: £44.99
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Rocketfish RF-QX5 Mobile Black Bluetooth Headset (Refurbished)

Proximity Marketing Software — Mon, 08 Mar 2010 10:35:03 +0000

Hands-free talk has never been so stylish with this Rocketfish bluetooth headset. With up to eight hours of talk time, this bluetooth will outlast your conversations.

Available in a black color option
Bluetooth version 2.1 plus EDR for wide-ranging compatibility with Bluetooth-enabled mobile phones
Up to a 33-inch range
Up to 8 hours of talk time with up to 160 hours of standby time
Micro USB port
Small, medium and large ear buds included
Lightweight design
DSP and eSCO enhanced audio

Whats in the box?

Rocketfish RF-QX5 Mobile Bluetooth Headset
Ear loop
Small, medium and large ear buds
USB charging cable
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Owner’s manual

Rocketfish RF-QX3 Mobile Black Bluetooth Headset (Refurbished)

Proximity Marketing Software — Sun, 07 Mar 2010 22:21:51 +0000

Hands-free talk has never been so stylish with this Rocketfish bluetooth headset. With up to eight hours of talk time, this bluetooth will outlast your conversations.

Available in a black color option
Bluetooth version 2.1 plus EDR for wide-ranging compatibility with Bluetooth-enabled mobile phones
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Up to 8 hours of talk time with up to 160 hours of standby time
Micro USB port
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Whats in the box?

Rocketfish RF-QX3 Mobile Bluetooth Headset
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This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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Proximity Marketing Software — Thu, 04 Mar 2010 03:48:29 +0000

£99.99
End Date: Wednesday Mar-03-2010 7:32:02 GMT
Buy It Now for only: £99.99
Buy it now | Add to watch list

Motorola H700 Bluetooth Headset [Bulk Packaged]

Proximity Marketing Software — Tue, 02 Mar 2010 20:23:51 +0000

Motorola H700 Bluetooth Headset – Utilizing Bluetooth technology, this headset earpiece lets you carry on crisp and clear cell phone conversations without the need of wires. It has an impressive range of 30 feet, so you can chat on your phone without ever taking it out of your bag or pocket! The Motorola H700 is the premium choice for those who are serious about wireless connectivity, offering up to six hours of talk time, 200 hours standby time and charge time of less than one hour. Designed with your cellular-phone calls in mind, the headset features Bluetooth 1.2 wireless technology for better call quality, faster connections and less interference. Designed for enhanced comfort while delivering a 30% reduction in size and weight from its predecessor, the super compact Motorola H700 delivers unbeatable comfort with an ergonomic ear hook that can be worn on either ear. A blue light lets others know when you’re on a call. The light changes colors to let you know when the headset is in pairing mode, charging or running low on battery power. When used with a compatible cell-phone, the H700 offers superior performance to enhance your personal and professional communication needs. Up to 6 hours talk time or up to 200 hours standby time per charge Multi-function button to control 3-way calling, call start and end, hold and mute Advanced Volume controls – orientation technology to assure that volume controls will always be upright and volume adjustment form the headset Bluetooth Class 2 for wireless connection up to 10 meters (30 feet); Bluetooth 1.2 support for quicker pairing, fewer dropped calls and reduced interference Compatible with Bluetooth 1.2- or 1.1-enabled mobile phones, PDAs, PCs, printers and more that support headset and hands-free profiles Status LED light that can be turned off or on depending on user preference

Oakley O Rokr Pro Wireless Headset Sunglasses

Proximity Marketing Software — Fri, 26 Feb 2010 20:06:28 +0000

Introducing O Rokr Pro, the latest in the Sport Performance line of eyewear from Oakley and Motorola. This Bluetooth pair of sunglasses/headset wirelessly streams digital music, and even lets you control the music or phone call wirelessly.

Just use the buttons on the frame to select songs on your Bluetooth stereo-enabled mobile phone or your iPod equipped with an Odio iA50 Bluetooth adapter
Offers the convenience of hands-free wireless communication with your compatible mobile phone, which means it works as a Bluetooth headset except there’s nothing to clip on your ear, and the conversation comes through crystal clear in both ears
You decide to play your favorite song and crank the volume for the inspiration that will get you up the next hill
It’s total wireless freedom, and because the controls are part of something you’re already wearing, you have instant access
Music pauses automatically and you hear a soft ringtone over the speakers
Press a button on your sunglasses to answer the incoming call
Call comes through your eyewear so your hands are free
Once your call is finished, the music automatically resumes playing through your sunglasses, right where you left off
With a lightweight sport-inspired design, the frame has total clarity thanks to High Definition Optics and Hydrophobic technology, a permanent lens coating that repels water, skin oils and dust

Nokia 7370 mobile cell phone,bluetooth,2 battery,gold

Proximity Marketing Software — Fri, 26 Feb 2010 06:19:57 +0000

£49.99
End Date: Thursday Feb-25-2010 8:00:14 GMT
Buy It Now for only: £49.99
Buy it now | Add to watch list

1.33 inch Touch Screen Watch Mobile Phone Bluetooth Q4

Proximity Marketing Software — Mon, 22 Feb 2010 00:50:01 +0000

£33.00 (2 Bids)
End Date: Sunday Feb-21-2010 9:13:51 GMT
Bid now | Add to watch list

LG KG800 Chocolate Mobile Phone Bluetooth Camera black

Proximity Marketing Software — Tue, 16 Feb 2010 17:30:56 +0000

£43.98
End Date: Monday Feb-15-2010 9:20:11 GMT
Buy It Now for only: £43.98
Buy it now | Add to watch list

Spracht AURA Mobile Hands-Free Bluetooth Speakerphone

Proximity Marketing Software — Mon, 15 Feb 2010 12:14:11 +0000

From the makers of Wired’s Magazine’s “Best in Class” CO-2010 Conference Phone, comes the Aura Mobile BT MCP-2014, the ultimate Bluetooth conferencing device. The Aura Mobile BT uses Bluetooth technology to turn your mobile phone, cordless phone, or computer into a portable, high quality, digital conference phone. Now you can conference on the go. Use it at home, in your car, your hotel room, at your client’s office, the beach, or anywhere your day takes you! The Aura Mobile BT is the ultimate option for hands free communication to your mobile phone. Futhermore, the Aura Mobile BT is compatible with desktop phones through a headset jack. It will even connect to your PC or MAC for VoIP. Features and specs include full duplex for simultaneous two-way communications, Soundclear Digital Signal Processing technology with echo and noise cancellations for clear calls from the noisiest of environments, operating range of up to 33 feet, dual 1.5″ speakers with 95+ db output and 3 watts max into 4 ohms, and 360 degree microphone sensitivity. Ships with wall power adapter, VoIP cable, external microphone, and car charger.

Samsung SGH E900 Mobile Phone,MP3,Bluetooth,Camera 2MP

Proximity Marketing Software — Wed, 03 Feb 2010 02:53:11 +0000

£48.99 (0 Bid)
End Date: Tuesday Feb-02-2010 8:16:11 GMT
Bid now | Add to watch list

Cirago Bluetooth Headset Mini Elegant Contemporary Design

Proximity Marketing Software — Sun, 31 Jan 2010 02:06:09 +0000

Cirago HS-450BLK Mini Bluetooth Headset Enjoy the freedom and convenience of hands-free communications with Cirago’s new HS-450 mini Bluetooth headset. The stylish Cirago HS-450 delivers up to 6 hours talk time and 150hours stand by time, as well as outstanding audio quality featuring noise suppression technology. With the Cirago HS-450, you won’t have to worry about interference from WiFi networks and you’ll receive full-speed Bluetooth operation with Piconet and Scatternet support. And with a weight of less than 1/6 of an ounce, you’ll be able to communicate in complete comfort when you use the Cirago HS-450 mini Bluetooth headset. Other great features include easy volume adjustment with two (2) buttons, and simple, one-touch operation to pair with Bluetooth-enabled mobile phones. For superior performance and quality, choose the Cirago HS-450 mini Bluetooth headset. Cirago – creating innovative products for people on the go!

Movon BLT-MVMK20 Bluetooth Handsfree Car Kit

Proximity Marketing Software — Sat, 30 Jan 2010 04:34:32 +0000

MK20 Handsfree car kit has an eye-catching 2.2-inch wide LCD
Handsfree device has a sleek and sophisticated design
Cell phone accessory has powerful working features such as phonebook, downloading and full duplex
Compliant: Bluetooth v.2.0
Download and save up to 500 contacts from a mobile phone by object push profiles
Make a call by only pushing a hotline button to the number you can designate
Enhanced audio quality is achieved through Digital Signal Processing technology, including and noise suppression and echo cancellation
Speak and listen to the other side simultaneously
Class: Class II (33ft)
Talk time: Up to 8 hours
Standby time: Up to 200 hours
LCD: 2.2 inches wide with 14-digit display
Dimension: 4.64 inches high x 3.74 inches wide x 10.56 inches deep
Battery: Rechargeable lithium polymer

Jabra SP700 Bluetooth Speaker

Proximity Marketing Software — Sun, 24 Jan 2010 07:11:50 +0000

Drive and make calls safely with the Jabra SP700 Bluetooth speaker
Speakerphone can transmit calls to your car’s audio system — no installation necessary
Hands-free device streams music stored on your phone through your car stereo speakers
Intuitive voice announcements tell you the speakerphone’s status so you can keep your eyes on the road
Advanced DSP noise reduction and echo cancellation ensure crystal clear sound quality
Sleek, slim-line design blends in with your car’s interior
Pair SP700 with your mobile phone and place it on your car’s sun visor
Includes FM transmitter

Motorola v80 Bluetooth Camera mobile phone,Unlock

Proximity Marketing Software — Sat, 23 Jan 2010 08:03:47 +0000

£36.99
End Date: Friday Jan-22-2010 8:54:11 GMT
Buy It Now for only: £36.99
Buy it now | Add to watch list

Tiny Bluetooth USB Adapter Dongle (Black)

Proximity Marketing Software — Fri, 22 Jan 2010 20:17:58 +0000

100% Brand new – the super micro Bluetooth dongle features a ultra small shell, which size(9×10.6x5mm) almost the same as a coin, making itself truly portable. Incorporated a Broadcom 2045 Chipset, with Bluetooth V2.0 specification compliance, it provides stable and fast wireless data sharing solution, supports Vista, Skype and EDR, with Legal Address Code and Legal Widcom Software. Delivery raw bandwidth of 3 Megabits per second for wireless applications. Support Bluetooth Personal Area Network (PAN). Work with Bluetooth Compliant devices including Bluetooth Headphone, Notebook, PDA, handheld PC, Digital Camera, Printer, and mobile phone.
This bluetooth dongle comes with a full version of BlueSoleil software and drivers. However, the software is not licensed to every type and model of hardware that is capable of using Bluetooth. If the software detects hardware that does not match the license keys it expects, then the software will impose a 5MB data transfer limitation. To overcome that limitation, users must purchase a different version of BlueSoleil software separately. We apologize for any inconvenience.

Motorola H790 Silver Bluetooth Headset (Refurbished)

Proximity Marketing Software — Sat, 16 Jan 2010 21:44:41 +0000

FEATURES

Compatible with most Bluetooth-enabled mobile phones connects wirelessly for free movement and hands-free conversations.
CrystalTalk noise-canceling technology enables clear connection and communication in almost any surroundings.
Multipoint connectivity allows you to connect and receive calls from 2 compatible Bluetooth-enabled devices simultaneously.
Voice prompts walks you through how to pair your device. Also alerts you when mute is activated and which phone is ringing if 2 phones are paired with the headset.
Up to 4-1/2 hours of talk time and up to 6 days of standby time lets you complete your daily business before recharging. Rapid recharge function lets you enjoy up to 2-1/2 hours of talk time on just 15 minutes of charging

WHAT’S IN THE BOX

Motorola H790 Bluetooth Headset (Silver)
USB Wall Charger
Manual
Extra Ear Cushions

Motorola H710 Hands-free Bluetooth Mobile Headset Kit

Proximity Marketing Software — Thu, 14 Jan 2010 18:43:40 +0000

Motorola H710 Bluetooth Headset Free Mobile Kit? This Motorola Bluetooth Silver headset is the ultimate tool in multi-taking? Hands free headset gives total mobility without compromising crystal clear communication ? Motorola H700 Bluetooth headset is perfect for the busy professional ? Popular folding microphone design ? 10-meter (30 feet) connectivity range ? One-touch access to most desired features? Improved echo reduction ? 25 better noise cancellation? Multipoint Technology ? Convenient Battery Check ? Up to 6.5 hours talk time 130 hours of standby time? Ergonomic ear hook can be worn on either ear ? Bluetooth 1.2 wireless technology ? Multi-color LED ? Compatible with any Bluetooth-enabled mobile phone Accessories Include:? 1 (one) H710 Silver Headset ? 2 (two) AC Wall chargers ? 1 (one) free car charger ? Owner?s manual

Motorola H710 Hands-free Bluetooth Mobile Headset Kit

Proximity Marketing Software — Thu, 14 Jan 2010 06:06:17 +0000

Motorola v80 Bluetooth Camera mobile phone,Unlock

Proximity Marketing Software — Tue, 12 Jan 2010 14:11:51 +0000

£36.99
End Date: Monday Jan-11-2010 9:50:06 GMT
Buy It Now for only: £36.99
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Black USB Bluetooth Dongle Adapter

Proximity Marketing Software — Mon, 11 Jan 2010 01:51:39 +0000

Blutooth USB Dongle is a quick and inexpensive solution as a bluetooth plug-on modules to computers. It enable your computer/laptop to communicate with any Blutooth peripherals (such as cellphone, smartphone, printers, mouse,etc) wirelessly.

Brand new GTMax Brand bluetooth dongle.
Bluetooth specification V2.0 + EDR (enhanced data rate) compliant (compatible with V1.1 and V1.2).
Full speed USB interface, compatible with USB 2.0 / 1.1 / 1.0.
Wireless connect to Bluetooth devices such as mobile phones, PDAs, or PCs for dial-up networking, fax and data transfer.
Operation range: 0-100m (class 1).
Built-in antenna.
Maximum date rate: 1 MB.
Suppoting multi languages.
Frequency band: 2.4Ghz unlicensed ISM band.
Sensitivity: -89 dBM @ 0.1% BER.
Software support: Windows 98 / 98SE / ME / 2000 / XP / Vista.
UPC Code:084331492475

Plantronics Blackberry HS-655 Wireless Headset

Proximity Marketing Software — Sun, 10 Jan 2010 05:25:17 +0000

BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
Headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

DUAL SIM BLUETOOTH CAMERA FM MP3 MOBILE CELL PHONE K9

Proximity Marketing Software — Fri, 01 Jan 2010 03:08:17 +0000

£12.50 (17 Bids)
End Date: Thursday Dec-31-2009 12:04:30 GMT
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Mini Bluetooth Unlocked Mobile Phone Dual Sim P07-KA08

Proximity Marketing Software — Thu, 31 Dec 2009 15:26:03 +0000

£29.95 (0 Bid)
End Date: Wednesday Dec-30-2009 11:33:18 GMT
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Plantronics Blackberry HS-655 Wireless Headset

Proximity Marketing Software — Wed, 30 Dec 2009 11:51:45 +0000

BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
Headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
Soft gel ear tips in three sizes provide a personalized fit, and an ear hook offers added stability
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

3.0″ TOUCH SCREEN BLUETOOTH PDA MOBILE CELL PHONE A969

Proximity Marketing Software — Sat, 26 Dec 2009 20:58:35 +0000

£44.88
End Date: Friday Dec-25-2009 11:28:35 GMT
Buy It Now for only: £44.88
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DUAL SIM BLUETOOTH CAMERA FM MP3 MOBILE CELL PHONE K9

Proximity Marketing Software — Fri, 25 Dec 2009 04:52:40 +0000

£24.00 (9 Bids)
End Date: Thursday Dec-24-2009 12:02:47 GMT
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Nokia 6820 mobile cell phone,bluetooth,QWERTY keyboard

Proximity Marketing Software — Mon, 21 Dec 2009 08:39:37 +0000

£45.99
End Date: Sunday Dec-20-2009 12:20:16 GMT
Buy It Now for only: £45.99
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Mobile Phone Watch Touchscreen bluetooth

Proximity Marketing Software — Sun, 20 Dec 2009 18:19:14 +0000

£93.99
End Date: Saturday Dec-19-2009 13:06:15 GMT
Buy It Now for only: £93.99
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I93G MOBILE PHONE UNLOCKED DUAL SIM BLUETOOTH I68+

Proximity Marketing Software — Sun, 20 Dec 2009 07:41:56 +0000

£74.99 (0 Bid)
End Date: Saturday Dec-19-2009 13:00:39 GMT
Buy It Now for only: £79.99
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2.4″TFT Touch Screen Bluetooth FM Mobile Phone P0-TTK98

Proximity Marketing Software — Sat, 19 Dec 2009 16:18:36 +0000

£7.51 (4 Bids)
End Date: Friday Dec-18-2009 13:17:46 GMT
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Mini Bluetooth Unlocked Mobile Phone Dual Sim P081-KA08

Proximity Marketing Software — Fri, 18 Dec 2009 06:50:08 +0000

£29.95 (0 Bid)
End Date: Thursday Dec-17-2009 12:54:47 GMT
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