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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Posted: Feb 26, 2010 |Comments: 0
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With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Proximity Marketing Software — Wed, 23 Feb 2011 12:31:14 +0000

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Understanding Sms Marketing

Proximity Marketing Software — Wed, 23 Feb 2011 12:30:18 +0000

Understanding Sms Marketing

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Understanding Sms Marketing

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Posted: Mar 07, 2009 |Comments: 3
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Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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Gonca Telli Yamamoto -
About the Author:

Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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Bluetooth Mobile Phones: Send data instantly

Proximity Marketing Software — Wed, 23 Feb 2011 12:29:45 +0000

Bluetooth Mobile Phones: Send data instantly

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Bluetooth Mobile Phones: Send data instantly

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samuel -
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charl basil is one of many professional writers on this website. He has been writing interesting and thought-provoking articles on Mobile phones,HTC 7 Trophy deals and Blackberry 9800 Torch deals in the UK with free sim only visit our online mobile phone shop.

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AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
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three sizes provide a personalized fit, and an ear hook offers added stability

The pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

128-bit encryption

Set of two (2) heasdsets

Model number HS-655

Plantronics Blackberry HS-655+ Wireless Bluetooth Headset

Proximity Marketing Software — Fri, 12 Mar 2010 02:53:28 +0000

The BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
The headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Its Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
Soft gel ear tips in three sizes provide a personalized fit, and an ear hook offers added stability
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

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TINY USB 2.0 BLUETOOTH DONGLE FOR BLACKBERRY BOLD 9000

Proximity Marketing Software — Mon, 01 Feb 2010 00:49:14 +0000

£3.85
End Date: Sunday Jan-31-2010 9:06:25 GMT
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JABRA BT2070 BLUETOOTH HEADSET BLACKBERRY SONY NOKIA LG

Proximity Marketing Software — Sun, 24 Jan 2010 05:22:05 +0000

£16.99
End Date: Saturday Jan-23-2010 9:12:05 GMT
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NEW GENUINE BLACKBERRY HS-655 HS 655+ BLUETOOTH HEADSET

Proximity Marketing Software — Sun, 17 Jan 2010 09:19:56 +0000

£26.95
End Date: Saturday Jan-16-2010 9:47:15 GMT
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BlackBerry 8100 8110 HS-655+ Wireless Bluetooth Headset

Proximity Marketing Software — Sat, 16 Jan 2010 14:08:57 +0000

£19.99
End Date: Friday Jan-15-2010 9:22:35 GMT
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New BlackBerry 7130 HS-655+ Wireless Bluetooth Headset

Proximity Marketing Software — Sat, 16 Jan 2010 12:21:14 +0000

£19.99
End Date: Friday Jan-15-2010 9:22:38 GMT
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New BlackBerry 8703e HS-655+ Wireless Bluetooth Headset

Proximity Marketing Software — Sat, 16 Jan 2010 05:34:02 +0000

£19.99
End Date: Friday Jan-15-2010 9:22:38 GMT
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Plantronics Blackberry HS-655 Wireless Headset

Proximity Marketing Software — Sun, 10 Jan 2010 05:25:17 +0000

BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
Headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

Plantronics Blackberry HS-655 Wireless Headset

Proximity Marketing Software — Wed, 30 Dec 2009 11:51:45 +0000

BlackBerry 655+ Bluetooth Headset fuses cutting edge technology with a sleek, ultra light design to deliver a mobile experience unlike any other
Headset supports 128-bit encryption to ensure the privacy of your phone calls
With Digital Signal Processing (DSP), the latest in audio technology, the blackberry HS 655+ reduces noise levels to provide enhanced sound for clear conversations
AudioIQ digitally enhanced sound improves the listening experience on both ends of the call, creating stand out audio so you can hear and be heard like never before
It can be charged in the BlackBerry Power Station or with any BlackBerry travel charger, automotive charger or data cable so you can always travel light
Optimized for BlackBerry devices and compatible with all Bluetooth enabled mobile phones
Talk time up to 3 hours, standby time up to 80 hours
Compatible range up to 33 feet
Sleek design includes a discreet contoured earpiece and a carrying pocket that clips conveniently to your BlackBerry carrying case or shirt pocket for easy transport
Soft gel ear tips in three sizes provide a personalized fit, and an ear hook offers added stability
The Pocket case vibrates with each incoming call, while the headset controls volume and mute options, allows you to answer calls and supports voice activated dialing and last number redial

NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Proximity Marketing Software — Sat, 19 Dec 2009 02:37:01 +0000

£9.85 (0 Bid)
End Date: Friday Dec-18-2009 12:54:37 GMT
Buy It Now for only: £9.99
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Crabble: The Innovative Folding iPhone Stand That Fits in Your Wallet (Black) – For the iPhone 2g 3g 3gs, iPod Touch, Blackberry, Droid and Similar Devices

Proximity Marketing Software — Mon, 14 Dec 2009 00:41:54 +0000

No other iPhone stand comes close to cramming as much functionality into such a small package. The Crabble supports your iPhone or Touch in both portrait and adjustable landscape formats, but still fits flat and unfolded in a billfold wallet. Suitable devices include: – Apple iPhone, iPhone 3G, iPod Touch, New iPod Touch, iPod Classic (portrait), iPod Nano (landscape only) – DROID – Blackberry Curve 8900 (portrait) – HTC Touch – LG Cookie, Renoir, Viewty; – Samsung Pixon, Soul, Tocco – Sony Ericsson 302, 580, 700, 760, Experia (landscape only) N.B. In case you need to plug anything into the lower edge of your device, please note that ground clearance is only 7mm in portrait format, which is large enough for some L-shaped mini-stereo jacks.

Tune Belt Sport Armband for iPhone 3GS and More (Fits iPhone 3G / 2G / 1G, Blackberry Bold / Curve / Storm, Palm Pre and many more)

Proximity Marketing Software — Fri, 11 Dec 2009 20:39:37 +0000

This lightweight and comfortable armband was designed for the iPhone 3G and 3GS but also works really well for Blackberrys, Palm Pre and many other smartphones some of which are listed below. It really is the ultimate sports armband providing unmatched comfort, convenience and protection while you run, workout or listen on the go.

The low profile, neoprene armband is stable and secure so it will not bounce around. It maximizes comfort with a design that helps keep the back of the case laying flat against your arm so it is not lumpy. Your arm actually pushes the device into the case which is way more comfortable then the case pushing the device into your arm.

To provide as much protection as possible during your workout rigors, the top entrance is covered while openings in the bottom provide vital access points. Other features for your convenience include: a versatile design that offers the flexibility of holding the device right side up, or upside down to read the screen easier when viewed on the arm; a clear, protective window cover with full navigational control; and a flap to securely store and manage the earphone cord.

The armband is washable, includes a reflective logo and adjusts from 9″ to 17″. For larger arm sizes, an Armband Extender is available. See model EX3 which increases the maximum arm size by about 6.5 inches.

Some other devices that fit: Blackberry Bold, Curve, Storm & Tour; iPhone 1G and 2G; Motorola Droid; Palm Pre; T-Mobile Dash & myTouch 3G.

Maximum device size: Circumference (2X width plus 2X depth) must be less than 6.5 inches. Maximum device height: 4.5 inches.

For US customers, we offer expedited shipping via USPS Priority Mail (2-4 days after shipping) or you can chose standard shipping via USPS First Class mail.

Tune Belt Sport Armband for iPhone 3GS and More (Fits iPhone 3G / 2G / 1G, Blackberry Bold / Curve / Storm, Palm Pre and many more)

Proximity Marketing Software — Fri, 11 Dec 2009 19:33:15 +0000

Some other devices that fit: Blackberry Bold, Curve, Storm & Tour; iPhone 1G and 2G; Motorola Droid; Palm Pre; T-Mobile Dash & myTouch 3G.

Maximum device size: Circumference (2X width plus 2X depth) must be less than 6.5 inches. Maximum device height: 4.5 inches.

For US customers, we offer expedited shipping via USPS Priority Mail (2-4 days after shipping) or you can chose standard shipping via USPS First Class mail.

NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Proximity Marketing Software — Fri, 16 Oct 2009 20:07:48 +0000

£9.85 (0 Bid)
End Date: Friday Oct-16-2009 12:54:43 BST
Buy It Now for only: £9.99
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O2 Blackberry 7290 Bluetooth Mobile PDA VGC+ FREE GIFT

Proximity Marketing Software — Sat, 10 Oct 2009 18:32:17 +0000

£28.49 (0 Bid)
End Date: Saturday Oct-10-2009 11:01:56 BST
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Bluetooth Headset for Blackberry 7130v 8100 Pearl 8110

Proximity Marketing Software — Wed, 07 Oct 2009 01:07:11 +0000

£9.49 (0 Bid)
End Date: Tuesday Oct-06-2009 11:50:49 BST
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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Proximity Marketing Software — Tue, 29 Sep 2009 21:00:57 +0000

£11.40 (0 Bid)
End Date: Tuesday Sep-29-2009 12:18:59 BST
Buy It Now for only: £12.40
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SoundGate iOTALK1 2-speaker Bluetooth audio and cell phone hands-free car kit for Blackberry, iPhone, iPod, Touch, Nano, Garmin, or any other Bluetooth Device.

Proximity Marketing Software — Tue, 29 Sep 2009 14:23:29 +0000

iO TALK1 is an innovative handsfree system that connects and integrates your mobile devices wirelessly using Bluetooth technology. Your conversation is played through the front two speakers of your vehicles audio system (rear speakers will be muted until the call is ended). iOTALK1 keeps you legally compliant as legislated in many states when using mobile communication devices. Stay Safe. Stay connected with iOTALK1! You can also enjoy music from your iPod (or other player) or recieve turn-by-turn voice commands from your portable satellite navigation device with iOTALK1. The compact 20-watt CLASS-D iOTALK1 amplifier connects to your factory stereo with plug and play harnesses (sold separately) for a fast, easy installation. The Illuminated Wireless Remote Control can be mounted whereever is best for you and allows you to place and recieve calls and to manage your music selections at the touch of a button. iO TALK1 stores up to five unique devices in memory allowing you to auto-connect when you start your vehicle. iOTALK1 is suitable for all Bluetooth enabled MP3 player, mobile phones, and satellite navigation systems. You can even connect devices that are not Bluetooth enables using iO Accessory Bluetooth Adapters (iOBTA3.5, iOBTAPDC) available separately.

NEW BLUETOOTH HEADSET for BLACKBERRY STORM CURVE BOLD

Proximity Marketing Software — Sun, 27 Sep 2009 15:56:30 +0000

£11.40 (0 Bid)
End Date: Saturday Sep-26-2009 12:18:54 BST
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NEW BLUETOOTH HEADSET for BLACKBERRY STORM CURVE BOLD

Proximity Marketing Software — Sat, 26 Sep 2009 18:53:12 +0000

£11.40 (0 Bid)
End Date: Saturday Sep-26-2009 12:18:54 BST
Buy It Now for only: £12.40
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Bluetooth and Short Range Communication – by

Proximity Marketing Software — Sun, 20 Sep 2009 15:45:04 +0000

YES! Bluetooth is very much viable for the future to come. One of the prime reasons why forums are pushing the proposal for Bluetooth is that today there is the lack & the need for short-range communication over wireless medium – and mind you an efficient & stable connection that lasts. Comparing solutions available today – there is the infra red technology which does not have good bandwidth capability and also suffers from the problem of range line of sight problems.

The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

I’m not sure what type of car you bought, but here is an example from Audi:

Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

Here is some information on other cars that have the same type of system:

Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
Victor Epand

Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

iSkysoft PhotoMagic for Mac

Proximity Marketing Software — Fri, 11 Sep 2009 01:07:43 +0000

iSkysoft PhotoMagic for Mac supports various input and output photo formats including PNG, JPG, TIFF and BMP. It is a professional photo editing software on resizing, cropping, rotating and flipping and supports uploading images to Flickr, Facebook, Rapidshare, making wallpaper to various mobile phones and portable devices transferring with Bluetooth and making batch save for bundles of photos by batch resizing and renaming. Key Features: 1. Support Various Input & Output Formats. Support PNG, JPG, TIFF and BMP photo formats to input and also support those four photo formats to be saved and output. 2. Optimize Photo Size & Quality. PhotoMagic offers resize function to assist you optimize your photos into specific size and quality no only for single photo but also for batch photos. 3. Rotate or Flip Photo Function. With rotate function, you can rotate photo to in 90 degree every time or any customized degree and with flip function, you can vertical or honrizontal flip photos. 4. Crop Photo & Make Wallpaper. Crop photos to get the specific part or use wallpaper function to get wallpaper size for mobile phone & portable device such as Blackberry, iPhone, PSP, etc. 5. Share Photos with Upload Function. You can upload your photo to Facebook, Flickr, Rapidshare or you can send your wallpaper to your mobile phone or portable device with Bluetooth. 6. Batch Save Photos. You can batch save bundles of photos with Batch Save function which offers you to batch resize photos, batch rename photos according to your need.

BlackBerry HS-655+ Bluetooth Headset (Black)

Proximity Marketing Software — Fri, 28 Aug 2009 15:52:44 +0000

The BlackBerry HS-655+ Bluetooth Headset fuses cutting-edge technology with a sleek, ultra-light design to deliver a mobile experience unlike any other. With Digital Signal Processing (DSP) – the latest in audio technology – the BlackBerry HS-655+ reduces noise levels to provide enhanced sound for clear conversations. AudioIQ

Bluetooth Headset for Blackberry 7130v 8100 Pearl 8110

Proximity Marketing Software — Thu, 27 Aug 2009 23:43:55 +0000

£9.49 (0 Bid)
End Date: Thursday Aug-27-2009 17:00:00 BST
Buy It Now for only: £9.99
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Wondershare iMageFit for Mac

Proximity Marketing Software — Tue, 11 Aug 2009 15:42:59 +0000

Wondershare iMageFit for Mac is to create wallpapers to fit mobile phones,resize photos and batch transition.It fast crops photo with customized size, and it also can crops photo with precise size,specific mobile screen size to make wallpapers to Blackberry, PSP, iPhone 3GS and Niterdo DS.You can resize photos to the specific size according to your need and offer Batch Resizing photos to specific size for resizing batch photos.You can Rotate or Flip the photo when you crop it with +90 /-90 degrees or any customized degree.It offers Vertical Flip and Horizontal Flip to photos.iMageFit supports various image formats include: Jpg, Jpeg, Png, Tiff, Tif, Bmp;it outputs photos to PNG, JPG, TIFF or BMP formats. It helps you to upload your photos to Facebook, Flickr, Rapidshare or share wallpaper to your mobiles with Bluetooth.Its strong batch Save function offers you to batch save photos to various photo formats, batch resizing photos to specific size and batch rename your photos with Append Suffix or according to number. Key Features: 1. Crop photo with precise size or with specific mobile screen size or Make Wallpaper to Blackberry, PSP, iPhone 3GS and Niterdo DS; 2. Resize photos to the specific size according to your need and also offer Batch Resizing photos to specific size to resize batch photos; 3. Rotate photo with +90 /-90 degrees or any customized degree and offer Vertical Flip and Horizontal Flip to photos; 4. Upload and Share Photos to Facebook, Flickr, Rapidshare or share wallpaper to your mobiles with Bluetooth; 5. Strong Batch Save Function to batch save photos to various photo formats, batch resizing photos to specific size and batch rename your photos with Append Suffix or according to number; 6. Support Various Formats:Jpg, Jpeg, Png, Tiff, Tif, Bmp; 7. With iMageFit edit functions: can easily create wallpapers to Blackberry, PSP, iPhone 3GS and Niterdo DS in three steps.

NEW BLUETOOTH HEADSET for BLACKBERRY STORM CURVE BOLD

Proximity Marketing Software — Sat, 08 Aug 2009 03:06:15 +0000

£11.20 (0 Bid)
End Date: Friday Aug-07-2009 11:18:44 BST
Buy It Now for only: £11.40
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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Proximity Marketing Software — Fri, 07 Aug 2009 20:47:44 +0000

£11.40 (0 Bid)
End Date: Friday Aug-07-2009 10:36:40 BST
Buy It Now for only: £12.40
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NEW BLUETOOTH HEADSET for BLACKBERRY NOKIA N95 8G UK

Proximity Marketing Software — Sun, 02 Aug 2009 17:26:38 +0000

£11.40 (0 Bid)
End Date: Sunday Aug-02-2009 11:36:46 BST
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BlackBerry Curve 8900 Phone, Titanium (T-Mobile)

Proximity Marketing Software — Fri, 31 Jul 2009 20:09:15 +0000

Updating the look of the Curve with a sleekly styled titanium finish, the BlackBerry Curve 8900 for T-Mobile is the thinnest and lightest full-QWERTY BlackBerry smartphone yet. In addition to its stunning good looks–with titanium-colored finish accented by chrome highlights–the Curve 8900 is packed with communication and location features. The built-in Wi-Fi (802.11 b/g) supports both voice and data, making it easier to stay connected to family, friends and colleagues using T-Mobile’s Unlimited HotSpot Calling service, while the built-in GPS supports location-based services including turn-by-turn navigation.

With its stunning titanium-colored finish and chrome highlights, the sleek and slender design of the BlackBerry Curve 8900 smartphone dresses it for any occasion (see larger image). Check out the Curve 8900 101 video demo.

And, of course, you’ll enjoy all the communication and connectivity features you’ve come to expect from a Blackberry phone–including email served up by the BlackBerry Internet Service and a full menu of messaging options (SMS, MMS, and IM). The handset’s advanced multimedia capabilities include a 3.2-megapixel camera with image stabilization, digital zoom, flash and the ability to record video and play video. Other features include a hot-swappable MicroSD/SDHC memory card slot (for cards up to 16 GB; 256 MB card included), Bluetooth for handsfree communication and stereo music streaming, multi-format digital audio player, unlimited any-network calling to any 5 people with a myFaves plan, and up to 5.5 hours of talk time.

T-Mobile Service Options
With T-Mobile HotSpot Enabled service, you’ll effortlessly transition between Wi-Fi calling and T-Mobile’s wireless network while you talk. You can get unlimited nationwide calls over Wi-Fi–at home via your wireless router or at any U.S. T-Mobile HotSpot. You can also use the HotSpot Enabled service via most open, or unsecured, wireless routers, as well as any secured wireless router for which you have access to the password from the owner. This phone is compatible with the 802.11b/g Wi-Fi standard as well as the following Wi-Fi Alliance certifications: WPA/WPA2 Personal and Enterprise, WMM, WMM Power Save, Wi-Fi Protected Setup. Whenever you’re not using a Wi-Fi network, the Curve works just like a regular mobile phone, using your Whenever Minutes under your T-Mobile voice plan.

Additionally, this mobile phone operates on GSM 850/900/1800/1900 networks and can handle high-speed data connectivity via T-Mobile’s EDGE network (which stands for “Enhanced Data Rates for Global Evolution”). As a quad-band world phone, this phone supports international roaming, extending the ability to stay connected while traveling abroad. This high-speed, mobile data and Internet access technology is fast enough to support a wide range of advanced data services (with average data speeds between 75-135Kbps), including full picture and video messaging, high-speed color Internet access, and email on the go.

This phone also includes compatibility with T-Mobile’s myFaves service, which allows you to call up to five of your most common contacts–on any network, even landlines–without using any of your minutes. Learn more about myFaves from T-Mobile.

Download cool new games, HiFi Ringers (real songs by today’s hottest artists), MegaTones (instrumental versions of songs), and wallpapers quickly, as well as stay connected via the Web, instant messaging, and email.

The Curve 8900 includes Wi-Fi connectivity, Bluetooth stereo music streaming, GPS navigation capabilities, MicroSD expansion to 16 GB, and more (see larger image).

Staying Connected
With BlackBerry’s push email technology, your email will find you without having to initiate a connection. BlackBerry devices are designed to remain on and continuously connected to the wireless network, notifying you as new email arrives. In addition to the text, you can also receive and view attachments in a wide range of popular file formats, including Microsoft Office, Corel WordPerfect, and Adobe PDF.

Browse the web with the integrated, full-featured browser, which quickly and efficiently displays HTML pages as well as enables you to set up RSS feeds to stay connected to up-to-the-minute news and blog posts. And keep up with your contacts using a variety of instant message (IM) networks, including the integrated Blackberry Messenger as well as downloadable clients for Google Talk, Yahoo! Messenger, and Lotus Sametime.

For corporate users, the Curve delivers all the enterprise email and messaging capabilities you’ve come to expect. It’s supported on BlackBerry Internet Service, giving you access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry Enterprise Server, enabling advanced security and IT administration within IBM Lotus Domino, Microsoft Exchange and Novell GroupWise environments.

Phone Features
With a refined design, the BlackBerry Curve 8900 smartphone supports both your professional and personal mobile communication needs to help you enjoy a more organized, balanced life. In addition to a sleek, stylish design, the powerful new smartphone includes a large, vivid display–the highest resolution available on a BlackBerry smartphone–as well as a 512 MHz next-generation processor for fast and responsive performance.

The striking 2.4-inch, 480 x 360-pixel display (65K colors) serves up crisp images, text and maps so information is easier to read, even when you’re on the go. It also includes a light-sensing feature that automatically adjusts backlighting for indoor, outdoor and dark environments. Like other Curve models, the Curve 8900 includes a trackball navigation system located on the top of the QWERTY keypad, and it features an integrated spell checker with a customizable dictionary to help maintain accuracy.

You can snap vivid photos as well as video clips using the 3.2-megapixel camera on the back of the Curve, which also features a 2x digital zoom, auto focus, image stabilization, and a flash. Transfer pictures and videos between your smartphone and your desktop computer easily using the USB cable that comes with the smartphone, or via Bluetooth technology.

You can also capture video clips on the go, with two resolution choices–480 x 352 pixels for saving to your PC and 176 x 144 pixels for sending via MMS messaging. In addition to recording videos, the Curve 8900 also supports mobile video streaming as well as videos saved from your PC. It’s compatible with DivX, XviD (MPEG4 Advance Simple Profile), H.263, and WMV3 formats.

Listen to your favorite music using the included stereo headset, or use an optional wireless headphone thanks to the Curve’s support for the Bluetooth stereo audio profile (A2DP/AVRCP). The Curve is compatible with a wide variety of file formats (.3gp, WAV, MIDI, AMR-NB, G711u/A, GSM610, PCM, MP3, AAC/AAC+/eAAC+, WMA9/10 Standard/Pro) and dedicated volume controls are conveniently located on the side of the handset.

Handsfree communication is easy thanks to the integrated speakerphone. This phone also provides Bluetooth wireless connectivity (version 2.0 + EDR), and includes profiles for communication headset, handsfree car kits, and file transfer. You can connect your laptop (either via Bluetooth or wired USB) and enjoy dial-up networking–surf the Internet, send email, and access files from a server.

With the Voice-Activated Dialing (VAD) feature, you can initiate a call just by telling the Curve who to call from your contact list–either via the integrated speakerphone or using an optional Bluetooth wireless headset. Other advanced phone features include advanced sound technology that cancels out background noise and echo, dedicated volume and mute keys, and the ability to customize the Curve with polyphonic and MP3 ringtones.

Capture high-resolution photos and videos with the 3.2-megapixel camera on the back.

The BlackBerry Browser on the Curve 8900 is designed to make on-the-go Internet browsing fast and fun–you can even start a search right from the home page. Navigate sites and zoom in on content using a trackball-controlled pointer, set bookmarks and view your history. Plus, the BlackBerry Browser works with a host of other applications to make things like online purchasing and tracking information on your favorite pages easier.

The easier a map is to read, the easier it is to follow. Together with BlackBerry Maps, the crisp, colorful screen of the Curve 8900 is designed to make it easier to find the location of businesses, restaurants, concert venues, parks and more by allowing you to check maps and get driving directions quickly and conveniently. When you’re connected to the network, you can even launch maps from your address book. BlackBerry Maps is also designed to help make trips easier by providing route options like fastest or shortest and displaying directions visually along with text-based turn-by-turn instructions.

Whether your instant messaging (IM) account is with Yahoo! Messenger, Google Talk, AOL Instant Messenger, ICQ or Windows Live Messenger, you can bring your IM community wherever life takes you. Like the desktop versions, these programs offer features like avatars and emoticons. And, because BlackBerry applications work together, you can also start an IM chat from your address book, call or email an IM contact while chatting or even check your calendar right from a chat.

Other features include:

Easily synch with Microsoft Outlook: Stay in synch with your Contacts, Calendar, and Tasks in Microsoft Outlook
Edit Microsoft Word, Excel and PowerPoint files: Just download attachments and start typing. You’ll enjoy many of the same features you do on your computer–copy and paste, font size and color, even bullets and numbering and more.
Remote Search: If you prefer not to carry all your email on your Curve 8900 smartphone, Remote Search can be used to find emails that are still stored on your BlackBerry Enterprise Server using name, subject and other options to narrow the field.
BlackBerry Media Sync: Sync your desktop iTunes music files with your BlackBerry smartphone.
Free/Busy Lookup: View your colleagues’ calendars to see who’s available at what time right from your BlackBerry smartphone.
RSS (Really Simple Syndication) feeds support: With RSS, you don’t need to check important websites for updates, new content can be pushed to you automatically.
Send and receive text and picture messages (SMS and MMS)
Bluetooth version 2.0 + EDR with the following profiles: A2DP (stereo music streaming), AVRC (remote control), HFP (hands-free car kits), HSP (communication headsets), DUN (dial-up networking), FTP (file transfer), PBA (transfer contacts)

Vital Statistics
The Blackberry Curve 8900 weighs 3.9 ounces and measures 2.4 x 4.3 x 0.5 inches. Its 1400 mAh lithium-ion battery is rated at up to 5.5 hours of talk time, and up to 360 hours (15 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies.